Frequent drinkers in China increased spending during the lockdown months in China, while occasional drinkers dialed back on alcohol consumption, a new report by consumer data giant Nielsen has found. Read More
Baijiu
China’s most known white spirit, Kweichow Moutai, has been guzzled down by some of the most fearful drinkers and fuddled American president Richard Nixon on … Read More
Douyin or TikTok, the popular Chinese video sharing app with more than 100 million users, is cracking down on baijiu sales on its platform, raising fear that the latest content regulation could also affect wine sales. Read More