Chinese baijiu producer Guotai has launched two whiskies made using traditional baijiu fermentation methods and matured in bourbon casks, joining a growing number of domestic spirits companies seeking growth beyond a pressured baijiu market. Read More
Baijiu
Results for the 2026 financial year, released on Aug. 6, showed that organic net sales in Greater China fell 34.9% year on year. Sichuan Swellfun, Diageo’s principal baijiu asset in China, is also expected to report a loss for the first half of 2026. Read More
Hong Kong-listed Grace Vineyard has taken another step away from its roots as one of China's best-known boutique wineries, investing in a historic baijiu producer as its new controlling shareholder accelerates plans to build a broader alcohol business. Read More
The next wave of Australian spirits is landing in Shanghai. Meet 20 distilleries in one tasting. Read More
Baijiu sales in 2025 suffered sharp drops but wine managed to grow for Vats Liquor Store. Read More
As China’s baijiu market becomes increasingly competitive and growth slows, producers are being pushed to look beyond their home turf. “Going global” has shifted from ambition to necessity. Read More
Chinese authorities have dismantled a major counterfeit baijiu operation that sold fake “vintage” versions of top brands through livestreaming platforms, with the case valued at about 260 million yuan (US$36 million). Read More
China’s tobacco and alcohol shops once sat at the centre of the country’s wine and spirits distribution network.
For years, these neighbourhood stores served as … Read More
73% of alcohol deliveries now go to homes, while more than 90% of trade players warn the once-dominant banquet- and wedding-driven growth model is no longer sustainable.
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Grace Vineyard is now making a sharp turn toward baijiu and beyond, in a sweeping overhaul that could redefine its identity following its ownership change. Read More