No. 8: Qdama
Revenue: RMB 13.07 billion(US$ 1.92 billion)
Revenue change: -4.1%
Stores: 2,903
Store count change: -1.9%
Founded in 2012, Qdama is one of China’s best-known community fresh-food retailers. Built around the slogan “no overnight meat,” it operates neighbourhood stores across China’s affluent Guangdong, South China and East China.
Wine is not a core category for Qdama. But as community retail shifts toward one-stop shopping, some stores have introduced Chinese and imported wines aimed at family meals and daily consumption. The products are largely mass-market offerings, with wine serving more as a way to broaden the assortment than as an independent growth driver.
No. 7: JJY Hypermart
Revenue: RMB 28.17 billion (US$4.15 billion)
Revenue change: -5.8%
Stores: 861
Store count change: -4.5%
JJY Group, headquartered in Weihai, Shandong province, is one of northern China’s leading regional retailers. Its formats include JJY hypermarkets, the premium supermarket brand Sapientia, community fresh-food stores and convenience stores, with a footprint mainly across Shandong, Hebei and neighbouring provinces.
As traditional supermarkets come under pressure, JJY has been upgrading stores, expanding instant retail services, strengthening its membership system and accelerating the development of Sapientia, its higher-end supermarket format.
Wine is one of Sapientia’s key imported categories. Compared with traditional hypermarkets, Sapientia carries a broader selection of imported wines from France, Italy, Spain, Australia and Chile, often displayed alongside cheese, ham and other Western foods. The positioning is aimed at family gatherings, holiday consumption and quality-conscious consumers.
In recent years, JJY has continued optimising its imported product mix and increasing the share of higher-margin categories such as imported alcohol. Wine has become an important part of its premium retail format, though its strategy remains focused on curation, stable supply and value rather than large-scale promotions or private-label sales.
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