What does the ranking tell us about today's retail market?

Here's a look at China's 10 largest supermarket chains by revenue and how each is shaping its wine strategy.

No. 4: Wumei Group

Revenue: RMB 58.25 billion (US$8.57 billion)
Revenue change: 0.6%
Stores: 807
Store count change: -12.1%

Founded in 1994, Wumei Group is one of China’s earliest modern retail companies. It operates Wumart and Metro China.

Metro entered China in 1996 with its first store in Shanghai. In 2020, Wumei acquired an 80% stake in Metro China, becoming its controlling shareholder. Metro now operates more than 100 stores in over 60 Chinese cities.

Metro was one of the first supermarket channels in China to develop large-scale imported wine procurement. In the early years, when information about imported wine was less transparent, Metro’s global sourcing system and consistent quality made it an important destination for consumers buying imported wine.

Today, Metro sells about 600 wines, nearly 500 of them imported. In recent years, however, some stores have also carried wines produced in China but packaged in a style resembling imported wine, sometimes with high suggested retail prices paired with promotional discounts. Some products have also drawn industry discussion because of names and packaging designs that resemble international brands.

As Sam’s Club has grown rapidly in China, Metro has upgraded some stores into paid-membership outlets, hoping to replicate the warehouse-club model. Market response has been more limited.

Metro’s wine assortment spans a wide price range. Some French VDF-level wines are priced at RMB 128, while certain Spanish Rioja DOCa wines sell for just RMB 34 a bottle, suggesting inconsistent pricing logic across products.

A Metro alcohol category manager previously said publicly that the company carries more than 500 wine SKUs, with fine wine accounting for 50% to 60% of the range. Products priced between RMB 200 and RMB 300 are the main sales drivers. Around 100 products are imported directly by Metro, while the rest are sourced through domestic importers. Metro’s wine sales reached about RMB 700 million in 2022 and have remained around RMB 600 million (US$ 88.29million) in recent years.

No. 3: Kangcheng Investment (China) Co.

Revenue: RMB 67.36 billion (US$9.91 billion)
Revenue change: -11.9%
Stores: 502
Store count change: -0.6%

Kangcheng Investment (China) is the core operating platform of Sun Art Retail Group, which runs RT-Mart, RT-Mart Super and M Membership Store in China. It is one of the country’s largest physical supermarket operators.

As of the end of March 2025, Sun Art operated 465 RT-Mart stores, 33 RT-Mart Super stores and seven M Membership Stores across 207 cities in 29 provinces, autonomous regions and municipalities. Revenue for fiscal 2025 reached RMB 71.55 billion(US$ 10.53billion).

Sun Art was once an important part of Alibaba’s new retail strategy. In early 2025, Alibaba announced it would sell its 78.7% stake in Sun Art Retail for up to HK$13.14 billion(US$ 1.67billion), with DCP Capital becoming the new controlling shareholder. The sale ended Alibaba’s eight-year investment in Sun Art and pushed RT-Mart into a new phase of development.

RT-Mart was one of the earliest supermarket channels in China to build a large-scale imported wine business. In recent years, Sun Art has continued optimising its imported product structure, using imported goods and private labels to strengthen its product offering.

The M Membership Store format, launched in 2023, has further reinforced this strategy. These stores have expanded imported wine display space and introduced more exclusive labels, member-only products and globally sourced items, positioning themselves against warehouse-club retailers such as Sam’s Club.

Compared with traditional hypermarkets, RT-Mart Super and M Membership Store place greater emphasis on quality consumption and differentiated products. Wine has become an important category within their imported product systems.


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