Freshhippo's wine displays (pic: Vino Joy News)

Following the success of Sam's Club, Freshhippo is also launching its own in-house wines, raising concerns among traditional wholesale wine merchants for fear of losing out lucrative market share.

Following the success of Sam’s Club, Freshhippo is also launching its own in-house wines, raising concerns among traditional wholesale wine merchants for fear of losing out lucrative market share.

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