67 Pall Mall has announced the launch of the third edition of the Global Wine Communicator Awards, with entries for the 2026 awards now officially open.
The 67 Pall Mall Global Wine Communicator Awards (67 Awards) are free to enter and open to wine content creators worldwide. Prize money for each category has been increased to £3,000. Winners will be announced at an awards ceremony in London on 9 September 2026, which will also be livestreamed online.
This year’s judging panel comprises six industry professionals from four continents, representing wine media, content creation, hospitality and e-commerce. Judges include Elaine Chukan Brown (Chair of Judges), renowned YouTube wine creator André Hueston Mack, Australian wine critic Erin Larkin, and leading Chinese wine content and e-commerce influencer Xiao Pi, in addition to hospitality guru Lorraine Copes and podcaster David Kermode.
67 Pall Mall is a global private members’ wine club with locations in London, Verbier and Singapore, and plans to open new clubs in Bordeaux, Shanghai and Melbourne. Now in its third year, the awards aim to discover and recognise outstanding wine communicators from different markets worldwide, reflecting the industry’s ongoing evolution in content formats, distribution channels and professional expression. The awards are often described within the industry as “the Pulitzer Prize of the wine world.”
Award Categories
The 2026 edition features six categories, covering written, video and audio formats:
· The Laurent-Perrier Award for Best Wine Communicator in Long-Form Writing
· The TexSom Award for Best Wine Communicator in Short-Form Writing
· The Domaine Drouhin Oregon Award for Best Wine Communicator in Long-Form Video
· The 67 Pall Mall Award for Best Wine Communicator in Short-Form Video
· The Tenuta Bocca di Lupo Award for Best Wine Communicator in Audio
· The Berkmann Award for Best All-Round Communicator (for entrants submitting content across writing, video and audio)
Entries can be submitted via 67awards.com. Written and audio submissions must be in English. Video entries may be in any language, but non-English content must include English subtitles.
Richard Hemming MW, founder of the 67 Awards, said the competition aims to provide wine communicators with a “more international, broader-reaching and more rewarding professional platform,” encouraging participation from both emerging creators and established voices.
“The 67 Awards continues to offer the most global, most comprehensive and most rewarding competition for wine communicators,” Hemming said. “Every year, we are delighted by the quality and diversity of talent that is out there, from both newcomers and veterans alike. We encourage absolutely everyone that publishes wine content to enter the Awards and be in with a chance to win.”
Chair of Judges Elaine Chukan Brown noted that the overall quality of wine communication continues to rise. As publishing platforms multiply and competition intensifies, expectations around professionalism and production standards across video, audio and written content have increased.
“The quality of wine communication we are seeing continues to impress me,” Brown said. “With the proliferation of more publishing platforms – and the competition that comes with it – the quality of video, audio, and written word keeps increasing.
Our judges have a collegiality, range of expertise and breadth of background that is exciting to work beside. Ongoing support for the 67 Awards by the sponsors, partners, judges, and entrants demonstrates how important wine communication continues to be.”
Founded in 2015 by wine collector Grant Ashton, 67 Pall Mall originated from a desire to share a private wine collection with like-minded individuals. Its first clubhouse opened in London in December 2015 and has since evolved into an international membership network serving wine lovers and high-end hospitality professionals.
Today, 67 Pall Mall’s club network spans Europe and Asia, offering members benefits including low-markup wine lists, reciprocal access across club locations, private wine storage, and a wide range of member events covering music, art, fashion and travel.
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