Alcohol Sales Surge During China’s Valentine’s Day as Instant Retail Booms

A Meituan food delivery worker on motorcycle in the rain in Futian Central Business District, Shenzhen - China. Meituan, founded in 2010 by Wang Xing, is an app that users in China turn to for food delivery, restaurant deals, movie tickets, hotel and travel bookings, and more. (pic: iStock)

Alcohol sales surged during China’s Qixi Festival, often called the country’s Valentine’s Day, as younger consumers turned to instant delivery platforms for gifts and celebrations.

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