Alcohol sales surged during China’s Qixi Festival, often called the country’s Valentine’s Day, as younger consumers turned to instant delivery platforms for gifts and celebrations. Read More
Jiu Xiao Er
As many as 70% of China’s liquor chains have joined the on-demand retail boom, betting on 20-minute delivery to revive sales. But behind the rapid expansion lie steep costs, price wars, and doubts over whether traditional shops can truly profit. Read More
What wines are Chinese consumers actually drinking today? To find out, Vino Joy News compiled a ranking of the 10 most popular wines sold on Jiu Xiao Er (酒小儿), China’s leading instant alcohol delivery platform. Read More
China’s next big wine opportunity may not be found in luxury hotels or fine dining restaurants, but in the scroll of a hungry, wine-curious consumer’s smartphone through instant retail. Read More