Waimai Alcohol Delivery, Meituan’s on-demand alcohol arm, is on track to double its transaction value in 2025, highlighting both the momentum — and mounting strains — in China’s fiercely competitive instant retail race. Read More
On-demand
Alcohol sales surged during China’s Qixi Festival, often called the country’s Valentine’s Day, as younger consumers turned to instant delivery platforms for gifts and celebrations. Read More
As many as 70% of China’s liquor chains have joined the on-demand retail boom, betting on 20-minute delivery to revive sales. But behind the rapid expansion lie steep costs, price wars, and doubts over whether traditional shops can truly profit. Read More
The tech giant’s dedicated alcohol platform, Waima Alcohol Delivery (歪马送酒), has rolled out a “full-process authenticity guarantee” — promising that every bottle will be traceable and verified genuine. Read More