Morris Cai

Instant retail

When official figures show one of China's consumer categories posting double-digit growth, you'd expect the people selling that product to be feeling pretty good. Yet interviews with listed companies, traditional distributors, liquor retailers and regional industry associations tell a strikingly different story. Read More
Headline figures appear strong, but beneath the month-long sales blitz, the real story of the drinks sector is more nuanced. Drawing on public data and platform releases, Vino Joy News reviews what this year’s Singles Day reveals about China’s alcohol business. Read More