Pupu Mall
Founded in 2016 in Fuzhou, Pupu now operates across key cities such as Shenzhen, Guangzhou, Chengdu, and Wuhan, with over 60,000 employees and a vast network of 400+ large warehouses.
Pupu achieved full-year profitability for the first time in 2024, generating approximately RMB 30 billion in revenue with a 22.5% gross margin. Though it hasn’t disclosed wine-specific figures, it has rolled out a private label line called Shangxuan, offering Médoc cru bourgeois and Oyster Bay Sauvignon Blanc at RMB 79 each, and a 6-bottle domestic wine pack at RMB 99.
Encouragingly, the platform earns points for its transparency, clearly stating that its Chinese wine pack is bottled in Yantai using bulk wine from South Australia—sidestepping the misleading “fake import” tactics common elsewhere. It also offers strong value selections popular across other channels, including New Zealand’s Rongopai and South Africa’s KWV.
Pupu’s short supply chain and focus on affordability make it an ideal partner for mid-to-large-scale producers.
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