Hema X Membership concept was created to rival international giants like Costco and Sam’s Club,However, in the wine category, Hema X struggled to deliver on its premium positioning. Read More
Hema
China’s next big wine opportunity may not be found in luxury hotels or fine dining restaurants, but in the scroll of a hungry, wine-curious consumer’s smartphone through instant retail. Read More
A recent survey by China’s official drinks trade body has sounded alarms about the country’s future generation's aversion to wine, revealing that 25% of university students in China abstain from drinking wine, primarily due to a dislike of its taste profile. Read More
In an era where e-commerce and consumer habits evolve at breakneck speed, here are five supermarket operators that have proven to be effective in driving wine sales. Read More