China's second-largest retailer, Freshippo, is betting on the country's independent winemakers with the launch of a new wine collection that will be rolled out across up to 500 stores nationwide. Read More
Hema
Hema X Membership concept was created to rival international giants like Costco and Sam’s Club,However, in the wine category, Hema X struggled to deliver on its premium positioning. Read More
China’s next big wine opportunity may not be found in luxury hotels or fine dining restaurants, but in the scroll of a hungry, wine-curious consumer’s smartphone through instant retail. Read More
A recent survey by China’s official drinks trade body has sounded alarms about the country’s future generation's aversion to wine, revealing that 25% of university students in China abstain from drinking wine, primarily due to a dislike of its taste profile. Read More
In an era where e-commerce and consumer habits evolve at breakneck speed, here are five supermarket operators that have proven to be effective in driving wine sales. Read More