Lady Penguin, arguably the most influential personality in China's wine community, is found guilty of coordinating a smear campaign against competitor, a court verdict has shown. Read More
Social media
Douyin, the popular Chinese video streaming app boasting 600 million daily active users, is reportedly developing its own wine and spirits e-commerce platform, throwing its hat in the ring to capture the country’s lucrative drinks market by leveraging its live-streaming strength. Read More
Research shows Chinese netizens no longer treat wine merely as a gift or panacea, but have developed a genuine interest towards wine, especially those of domestic production.
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Find out what the top five most watched wine brands are on China's massive video sharing platform Douyin. Read More
China's biggest wine influencer has been appointed as an official Chinese Wine Ambassador. Will it lure more Chinese to finally open wines of their own? Read More
China’s biggest social media platform, WeChat, now boasts more than 1.15 billion monthly active users for a country of 1.4 billion people. What does this mean for people eyeing social media marketing for wine sales in the populous country? Read More