Guangzhou Bacchus Fazhuang, founded in 2016, has become mainland China’s largest importer of wines from the Hospices de Beaune. Its unlikely engine of growth: livestreaming on Douyin, Xiaohongshu, and WeChat video. Read More
Social media
Commissioned by ProWine China and produced in partnership with Geisenheim University, this marks the first survey to capture both domestic trade professionals’ and international producers’ perspectives on China’s wine market. Read More
Kuaishou, a platform with deep roots in lower-tier cities and rural areas, could offer next growth for wine, but how should brand owners approach it? Read More
The top selling wine on Douyin, China’s TikTok, is a wine that you probably never heard about, and there’s a reason why. Read More
Despite what has been known as quiet selling, China's trendsetting social media app Xiaohongshu has become a powerful tool for brands to "plant grass," and wine is among the most popular topics on the platform. Read More
How do wine merchants harness Douyin's colossal influence to amplify their sales? What specific strategies propel their wines into the carts of millions? The report delves into Douyin's dynamic marketplace to shine a light on how wine brands can leverage the platform for sales. Read More
Wajiu China, arguably the fastest-rising and most ambitious wine importer in the country, emphasized that the future of the nation's wine sales no longer lies in what the company calls the "highly contested" traditional on-premise channels, according to its general manager. Read More
This week the Women in Wine & Spirits Award (WINWSA) has revealed its finalists for the 2023 edition, featuring nominees from over 23 countries and regions. Read More
From responsible consumption, evolution of wine tourism to the adoption of advanced technologies and the impact of artificial intelligence on the wine industry, Wine Future has unveiled its full lineup for November. Read More
The new viral sensation that has got consumers in China jostling in long lines in the heat of the summer is a RMB 38 latte infused with the country's most famous liquor - Kweichow Moutai. Read More