Chinese authorities have dismantled a major counterfeit baijiu operation that sold fake “vintage” versions of top brands through livestreaming platforms, with the case valued at about 260 million yuan (US$36 million). Read More
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Leveraging its algorithmic distribution and content ecosystem, Douyin has flipped the old model of “people looking for products” into one where “products find people.” Read More
Guangzhou Bacchus Fazhuang, founded in 2016, has become mainland China’s largest importer of wines from the Hospices de Beaune. Its unlikely engine of growth: livestreaming on Douyin, Xiaohongshu, and WeChat video. Read More
How do wine merchants harness Douyin's colossal influence to amplify their sales? What specific strategies propel their wines into the carts of millions? The report delves into Douyin's dynamic marketplace to shine a light on how wine brands can leverage the platform for sales. Read More
Within three months, Brother Liang, the livestreamer managed by Jiuxian.com, has now become China's hottest drinks influencer, selling over RMB 100 million within hours. Read More
How much wine can NBA star James Harden sell with 14 seconds? Apparently 10,000 bottles! Read More
In a devastating turn of events, the untimely demise of a 26-year-old popular Chinese influencer, known online as “Zhongyuan Yellow Brother,” has rocked China’s online community.
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A Chinese company was busted by the market watchdog of Chengdu for advertising counterfeit Chateau Latour on live-streaming platforms in Chengdu, southwest China. Read More
Famous Hong Kong celebrity Eric Tsang debuted on China's most popular livestreaming app with astonishing sales figures and no shortage of backlash. Read More