On July 1, the China-Serbia Free Trade Agreement (FTA) officially came into effect, setting the stage for zero tariffs on Serbian wine within five years. Read More
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The "Wonder with ASC" events, featuring an expanded portfolio that includes returning Australian wine icons and new brands, signify what the company hailed as "a potential new growth phase" for its development in China’s on-premise and direct sales channels. Read More
Despite unparalleled challenges facing wine, this industry titan who founded China's biggest wine importer has undiminished optimsim, citing three main reasons. Read More
A recent survey by China’s official drinks trade body has sounded alarms about the country’s future generation's aversion to wine, revealing that 25% of university students in China abstain from drinking wine, primarily due to a dislike of its taste profile. Read More
Highlighting the extreme fragmentation of Chinese wine market, the General Manager of Penfolds in China, described the local market that as highly "atomized," indicating extreme fragmentation beyond typical market segmentation.
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Despite what has been known as quiet selling, China's trendsetting social media app Xiaohongshu has become a powerful tool for brands to "plant grass," and wine is among the most popular topics on the platform. Read More
Australian Vintage, the third largest wine producer in Australia, is trying to revive its China market after its biggest shareholder from China suffered a AUD 7 million loss following the company' resumed trading. Read More
Just two months after China lifted punitive tariffs on Australian wines, Australia has quickly regained its position as China’s second-largest wine exporter, sparking hopes that it may soon become the top exporter to China again. Read More
Driven by economic pressure and an oversupply of wine, these flash sales are becoming a lifeline for cash-strapped merchants while simultaneously posing challenges to wineries' financial health and sustainable growth. Read More
The emergence of "professional fake-busters" in China, initially seen as a defense against counterfeit goods, has taken a troubling turn as these individuals now exploit regulatory loopholes to extort money from businesses, particularly targeting the imported wine sector. Read More