Penfolds has officially confirmed its plans to establish a vineyard and winery in China, marking a significant step in its localization strategy. However, the timeline and location for this ambitious project remains unclear. Read More
Latest news
A prominent wine storage company in China’s southern Guangdong province is at the center of an unfolding crisis, with multiple importers reporting their inability to retrieve wine stocks amid the company’s mounting legal troubles and crippling debts. Read More
Treasury Wine Estates (TWE) has reported a 34.7% increase in sales revenue for its flagship brand, Penfolds, in the Asian market for fiscal year 2024, driven by strong growth in Thailand, Hong Kong, and Taiwan, as well as a recovery in mainland China during the fourth quarter. Read More
Former Hong Kong Chief Executive Leung Chun-ying has called for all official and private events during National Day celebrations to exclusively serve Chinese wine, emphasizing that not doing so would be "unacceptable and inexplicable." Read More
China's imports of Australian bottled wine continued to surge in July, recording a staggering year-on-year increase in both volume and value. However there are early signs of a potential plateau following the post-tariff rebound earlier this year. Read More
LVMH dominated the top 10 list, while China's Changyu came in fifth on the world's top 10 most valuable Champagne and Wine brand list. Read More
The Liv-ex Fine Wine 100 index, a key measure of fine wine trading on the London-based Liv-ex exchange, dropped 3.4% in the first half of 2024, highlighting a broader slowdown in the high-end wine market that mirrors similar trends in China. Read More
Kevin Lu, a Taiwanese sommelier, has earned the prestigious Master Sommelier (MS) diploma from the Court of Master Sommeliers, making him the first from Taiwan and only the second Chinese individual to achieve this distinction. Read More
The downturn in Asia, driven by slumping sales in China and South Korea, contrasts with the company’s overall global growth. Read More
Penfolds has introduced its 2024 collection of latest vintage releases in both Beijing and Hong Kong, including a premium release named Bin 180, priced at RMB 7,288 per bottle, surpassing its iconic Grange. Read More