When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market. Read More
China
Australian wine giant Treasury Wine Estates (TWE) has cut its earnings forecast for its flagship brand Penfolds for the first time this year, citing a slowdown in China as the biggest drag on growth. Read More
Mixue, the world’s largest food and beverage chain by store count, has invested more than US$41 million in a beer company. What’s driving the tea giant’s bold move into the brew business? Read More
In China, the world’s most ancient beverage is finding new life in an unexpected place — the wine glass. Wineries, brewers, and even retail giants are blending tea and alcohol, hoping to brew a new path to young consumers’ hearts — and wallets. Read More
Russia’s pint of choice is changing fast. With EU beers priced out by hiked tariffs, Chinese beer exports doubled in August alone, making Russia China’s No. 1 beer market for the first time. Read More
The results, released this week, awarded 11 gold, 56 silver and 95 bronze medals to Chinese wines, with the highest score reaching 97 points. Read More
The surge in white wine consumption in China has not only benefited traditional white wine-producing countries such as New Zealand and Germany but has also prompted some brands long associated with red wine to pivot. Read More
China’s wine drinkers are getting younger, more adventurous, and more diverse — and they’re pushing white wines to 39% of EMW’s sales. CEO Oscar Nagore shares with us how instant retail, BYOB culture, and new consumer habits are reshaping the future of wine. Read More
Officials are trying something unusual to warm things up: paying people to throw banquets - the latest attempt to revive an ailing food-and-beverage industry battered by the policy’s spillover effects. Read More
Chinese visitors delivered the highest per-capita spending in Australia’s wine tourism sector in 2024, averaging A$12,568 each—well above other markets. Read More