India has taken a major step toward liberalising its tightly protected wine market, agreeing to slash tariffs on New Zealand wine by up to 83% … Read More
Morris Cai
Morris Cai has carved out a niche for himself as a leading journalist and editor, specializing in the wine and spirits sector. His career, now spanning over a dozen years, has seen him dedicate a significant portion of it—ten years—to honing his expertise in this field. Cai’s career in journalism started in 2012 when worked as a reporter and web editor at Entrepreneur Daily, a national newspaper. His ambition and dedication to his craft saw him taking a step further into the food and beverage sector in 2014, when he joined the editorial team of China’s leading food publication New Food magazine, contributing significantly to the Food and Drinks News section as both a reporter and an editor. In 2016, he joined WBO Wine Business Observation, a leading Chinese wine trade media as its lead writer and web editor. In this capacity, Cai independently spearheaded the selection of topics and produced an impressive array of around 200 articles each year, focusing on the nuanced reporting of wine and spirits. His work gave rise to numerous in-depth and widely read articles that have significantly influenced the industry’s discourse. Cai is fluent in English communications, interviews, and skilled at bi-lingual translations, which has supported his long-term involvement in sourcing and translating topics for English websites. His in-depth knowledge of trends and insights within the wine and spirits industries marks him as a respected authority in his field.
As alcohol-free wine rapidly gains ground in China, regulators are stepping in to bring order to a fast-expanding but loosely defined category in the Asia-Pacific’s largest market for alcohol-free wine. Read More
As China’s baijiu market becomes increasingly competitive and growth slows, producers are being pushed to look beyond their home turf. “Going global” has shifted from ambition to necessity. Read More
Chinese authorities have dismantled a major counterfeit baijiu operation that sold fake “vintage” versions of top brands through livestreaming platforms, with the case valued at about 260 million yuan (US$36 million). Read More
Changyu Pioneer Wine Company saw its net profit collapse 76% in 2025, tumbling to just RMB 71 million ($9.9 million), the lowest since it went public more than 20 years ago. Read More
While traditional heavyweights struggle with slowing demand and mounting channel pressure, Georgian wine is moving in the opposite direction, posting two consecutive years of growth in both volume and value. Read More
Pernod Ricard has replaced its China leadership with two senior executives on temporary assignments, as the French spirits group grapples with a sharp downturn in the market. Read More
Waima Alcohol Delivery, the on-demand alcohol retail platform backed by Meituan, has surpassed 2,400 operating front warehouses nationwide, underscoring the rapid expansion of China’s instant retail model. Read More
As Chengdu’s wine bar boom fades, sommelier Yang Hang is among the few still standing. But behind the survival of his once “must-visit” venue lies a harsher reality — shrinking demand, thinner margins, and a business model where food, not wine, now drives the bottom line.
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ProWine Tokyo 2026 will open next week with nearly 200 exhibitors from 23 countries, as Japan’s largest wine and spirits trade fair continues to position itself as a key gateway to one of Asia’s most premium-driven markets. Read More