Black Stallion Estate
Some wineries have an inherent connection to horses, making zodiac storytelling a natural fit. Black Stallion, located in Napa Valley on the site of a former equestrian centre, is rolling out a series of Year of the Horse themed activations. Rather than releasing a special wine, the estate has introduced refined horse-head pourers and premium gift boxes.
In the on-trade channel, Black Stallion will partner regionally with Morton’s of Chicago across key Asian cities including Hong Kong, Singapore and Taipei. Activations will include consumer promotions, themed events and food-and-wine pairing menus.
In Hong Kong, local importer ASC Fine Wines will support high-visibility promotions with custom pairing menus at leading restaurants. Digital activations will run in parallel, with My Cellar launching online promotions focused on Horse Year gift sets and pourers.
Retail is another key pillar. In Hong Kong, City’Super will run gondola displays featuring Horse Year gift boxes, in-store video playback and purchase-with-gift horse-head pourers. In Singapore, FairPrice will roll out similar promotions across 20 stores. In Taiwan, retailer Drinks will execute gift-box campaigns in 33 outlets and host a VIP consumer event in January.
Comparable retail promotions are also under way across Southeast Asia, including Thailand, Indonesia, Vietnam and Malaysia.
Discover more from Vino Joy News
Subscribe to get the latest posts sent to your email.
