China's wine market in 2025

We asked five of the country’s top importers to sum up 2025 in their own words. From “bifurcation” and “rectification” to “return” and endurance, their answers reveal how the market is shrinking, reshaping—and forcing hard choices about who adapts and who exits.

We asked five of the country’s top importers to sum up 2025 in their own words. From “bifurcation” and “rectification” to “return” and endurance, their answers reveal how the market is shrinking, reshaping—and forcing hard choices about who adapts and who exits.

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