Morris Cai

Wajiu Group

In this indepth interview with Dan Siebers, co-partner at Wajiu China,he reveals the highs and lows of the country's wine market—from its boom-and-bust cycles to the rise of hyper-fragmentation. With decades of experience, Siebers offers sharp insights into why wineries struggle, the cultural quirks driving volatility, and his unconventional advice of adopting "open marriage" strategy to thrive in Chinese wine market. Read More
In our exclusive interview with Dan Siebers, Co-partner of Wajiu China, arguably the most disruptive wine company in China right now, to find out what fuels the company's fast growth, its grand ambitions beyond China and why ending Western dominaiton in China's wine imports is long overdue. Read More