EMW has taken on Chengdu brand tazaTe as shifting consumer habits push alcohol importers to broaden beverage portfolios. Read More
EMW Fine Wines
Lunar New Year is still China’s most important wine sales window—but it is no longer driven by banquets alone. Insights from eight leading importers reveal how personal consumption, lighter styles and brand concentration are reshaping festive demand. Read More
EMW Fine Wines has struck an exclusive distribution deal with a boutique winery from Yunnan’s Shangri-La region, marking a fresh push to bring one of China’s most distinctive high-altitude wine areas into the country’s mainstream hospitality channels. Read More
We asked five of the country’s top importers to sum up 2025 in their own words. From “bifurcation” and “rectification” to “return” and endurance, their answers reveal how the market is shrinking, reshaping—and forcing hard choices about who adapts and who exits. Read More
China’s eight-day Mid-Autumn Festival and National Day holiday brought a mild rebound in dining and retail consumption — and with it, some signs of life in wine sales, particularly through on-demand delivery platforms. Read More
China’s wine drinkers are getting younger, more adventurous, and more diverse — and they’re pushing white wines to 39% of EMW’s sales. CEO Oscar Nagore shares with us how instant retail, BYOB culture, and new consumer habits are reshaping the future of wine. Read More
Despite the downturn and decline of business banquets, wine is finding new ways to stay relevant on the Chinese table. Here are the key trends happening now, according to a few of the country's leading wine importers. Read More
EMW Fine Wines (EMW), one of China's top wine importers, today announced that its Board of Directors has appointed Oscar Nagore, as Chief Executive Officer, effective in April. Read More
One of China's leading wine importers, EMW Fine Wines, has just announced a major leadership change and appointed a new intrim CEO. Read More
We tapped three of Hong Kong’s top wine pros—Betsy Haynes from Northeast Wines and Spirits, Graham Kwok from Watson’s Wine, and Jefferson Liu from EMW Fine Wines—to find out exactly what bottles to crack open with your mooncake of choice. Read More