Industry interviews reveal a patchwork recovery: Champagne and by-the-glass wines find momentum in Shanghai while smaller cities struggle to sustain demand.
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Pran Cellar
Lunar New Year is still China’s most important wine sales window—but it is no longer driven by banquets alone. Insights from eight leading importers reveal how personal consumption, lighter styles and brand concentration are reshaping festive demand. Read More
We asked five of the country’s top importers to sum up 2025 in their own words. From “bifurcation” and “rectification” to “return” and endurance, their answers reveal how the market is shrinking, reshaping—and forcing hard choices about who adapts and who exits. Read More