As alcohol-free wine rapidly gains ground in China, regulators are stepping in to bring order to a fast-expanding but loosely defined category in the Asia-Pacific’s largest market for alcohol-free wine. Read More
Sparkling World
Exports of wines from Italy’s Asti region to China rose 33.33% in 2025. What's driving the growth? Read More
Lunar New Year is still China’s most important wine sales window—but it is no longer driven by banquets alone. Insights from eight leading importers reveal how personal consumption, lighter styles and brand concentration are reshaping festive demand. Read More
We asked five of the country’s top importers to sum up 2025 in their own words. From “bifurcation” and “rectification” to “return” and endurance, their answers reveal how the market is shrinking, reshaping—and forcing hard choices about who adapts and who exits. Read More
Imports of Italian sparkling wine into China surged in June, but is the spike a sign of booming demand, or simply the result of global trade jitters and changing drinking habits? We talked to leading wine groups and importers to find out. Read More
Low-cost wines are gaining ground in South Korea as price-conscious consumers turn to directly sourced bottles priced under 10,000 won (US$7.06). Read More
In the multi-billion-dollar LoNo (low and no alcohol) beverage market, is China catching onto the trend? How is non-alcoholic wine performing in this vast market? We spoke with seven different wine importers across the country to find out. Read More
Chinese wine merchants interviewed by Vino Joy News are bullish about Prosecco's sparkling future in the country. Find out why here. Read More