Asia’s Top 10 Wine Importers by Revenue Ranked

No. 4. Siam Winery

Revenue: US$ 180 million for spirits, beer, domestic and imported wine

Country: Thailand

Siam Winery, founded in 1986 by Chalerm Yoovidhya, is Thailand’s leading wine producer and distributor. Chalerm is also a key figure behind Red Bull’s success, with his family holding a majority stake in this brand, and himself being a major shareholder in Cavallino Motors Company, the official Ferrari dealer in Thailand. In 2024, Forbes ranked him and his family as Thailand’s wealthiest, with a net worth of US$36 billion.

Siam Winery produces a variety of wines, with its flagship SPY Wine Cooler achieving annual sales of 160 million bottles. The company owns two main brands: “Monsoon Valley” and “Mont Clair”. Its winery in Samut Sakhon is the largest in Southeast Asia, with an annual production capacity of over 80 million liters.

In addition to domestic production, Siam Winery also imports wines globally through its subsidiary, Siam Winery Commercial Co. Ltd., offering a diverse selection under its “World of Wines” portfolio. The imported wines come from renowned regions like Australia, South Africa, and Chile, featuring well-known brands such as Gallo, Yellow Tail, McGuigan, Tempus Two, and Robert Mondavi.

The company primarily focuses on the hotel and restaurant markets, utilizing traditional marketing for imported wines, such as tastings and dinners, while promoting domestic wines in a more contemporary approach, including celebrity endorsements and vineyard tours.

In 2023, Siam Winery Commercial Co. Ltd. reported total sales of THB 5.876 billion (US$180 million), a slight decline of 0.53% from the previous year, including revenues from both domestic and imported wines as well as other beverages.