Asia’s Top 10 Wine Importers by Revenue Ranked

No. 9. Pieroth Japan

Revenue: US$ 89.3 million (from 2020 data)

Country: Japan

Established in 1969, Pieroth Japan was the first foreign wine import business in Japan and now is one of the country’s leading wine importers. Originally a part of Pieroth Wein AG, it was sold in 2021 to Nippon Investment Company for an undisclosed amount.

Pieroth Japan offers a wide selection of premium wines from 22 countries, including Boizel Champagne, self-branded German Rieslings, Italy’s Bibi Graetz, The Prisoner from the USA, and Chile’s VSPT.

The company’s Direct Sales Division provides personalized services, employing over 250 wine sales staff across 35 offices and serving more than 190,000 customers in Japan. It also has a Business Sales Division, established in 1980, which caters to over 15,000 professional clients, including restaurants and hotels, and introduced wholesale distribution targeting retailers and department stores in 2001.

Pieroth’s Product Operations Support Department manages the importation and distribution of wines, ensuring quality control and efficient delivery across Japan. The company can handle 2 million bottles and over 550,000 orders annually.

Pieroth also operates seven wine bars and one lounge under its “World Wine Bar by Pieroth” and “World Wine Lounge by Pieroth” brands, located in airports and urban centers, offering comfortable environments, premium wines, and gourmet food pairings.

With the rise of e-commerce, Pieroth also launched its own online site for direct wine sales. 

While the latest revenue figures are undisclosed, its sales reached €80 million (US$89.3 million) in 2020 thanks to strong home consumption.