Mercian
As Japan's overall wine market faces a downturn, small-format, canned wine is experiencing a surge in popularity, industry data shows. Sparkling wine in cans, in particular, has found a robust market among consumers who have taken to at-home drinking—a trend accelerated by the pandemic. Read More
With Tokyo Olympics in full swing and new lockdown measures in Japan, low-alcohol wines are quickly winning over health-conscious consumers. Read More