Michelle Brampton (pic: WSET)
China Wine

WSET names new CEO

The Wine & Spirit Education Trust (WSET) has appointed former Treasury Wine Estates' executive as its new CEO, succeeding Ian Harris.

The Wine & Spirit Education Trust (WSET), the leading global provider of wine, spirits and sake qualifications, has appointed a former executive at Australian wine giant Treasury Wine Estates as its new CEO, succeeding Ian Harris.

The newly appointed CEO Michelle Brampton was most recently Managing  Director Europe, Middle East and Africa at Australian wine giant Treasury Wine Estates.

Brampton will join WSET on 1st February as CEO designate and will spend two months working alongside current CEO Ian Harris, who steps down on 15th April.

She previously spent 19  years at TWE and was promoted to be Managing  Director Europe, Middle East and Africa (EMEA). Between 2018 and 2021, she was also on the boards of both The Drinks Trust and the Wine & Spirit Trade Association (WSTA).  Earlier in her time at TWE, she gained international and commercial leadership experience as  Commercial Director UK & Ireland and as CFO, EMEA and South East Asia. 

Michelle Brampton (pic: WSET)
Michelle Brampton (pic: WSET)

Chair of the WSET Board, Simon McMurtrie commented: “The Trustees are delighted that Michelle has accepted our invitation to lead the WSET in the coming years. Michelle’s track  record at Treasury Wine Estates and, more recently her wider role in the drinks trade, make her the ideal successor to Ian, following his remarkable 20 years as CEO”. 

He also praised Harris’ remarkable leadership for the past 10 years, where WSET expanded exponentially. In 2002, when Harris joined WSET, 10,000 students were enrolled annually – two thirds of them from the UK.

In the  last academic year the number grew by more than tenfold and had set a new record number. Over 108,000 students in 70 countries around the world took one of the WSET’s nine qualifications, with 87% from outside the UK.

Earlier this month, WSET has already successfully received official approval to resume its operation in mainland China, one of its biggest markets.

Ian Harris, CEO of WSET (pic: WSET)
Ian Harris will step down as CEO of WSET in April after serving the education trust for 10 years (pic: WSET)

Commenting on Michelle’s appointment, Harris said, “I am really pleased to be passing the  WSET baton into Michelle’s very capable hands. With the breadth and depth of her experience,  she will lead the organisation into a new era of business growth, navigating WSET through today’s  increasingly challenging global landscape. I have enjoyed every single day at WSET since I joined  back in 2002. Thanks to the talented people in my team over the last two decades, we have  overcome many challenges – particularly over the past two years. It has been my pleasure, and  absolute privilege, to lead such a great organisation. I will remain WSET’s most passionate  ambassador”. 

Speaking of her new role, Brampton added: “I am thrilled and honoured to be asked to lead such a globally renowned and  respected organisation as the WSET. I am passionate about the drinks trade and believe that  education is a true enabler for success for both individuals and businesses. I am looking forward  to getting to know the team and leading the organisation through its next chapter”. 

Alongside existing trustees, Simon McMurtrie (Chair), Dan Jago, Jo Locke and Allen Gibbons,  WSET has also made four new appointments to its Board.

Miles Beale, Chief Executive of WSTA and Jo Thornton, Managing Director of Moet Hennessy Europe join as representatives of the Vintners’ Company.

Lulie Halstead, CEO of Wine Intelligence and Sukhinder Singh, Managing  Director of The Whisky Exchange join as representatives of the WSTA. They all join with immediate  effect.

They take over from Troy Christensen, Rick Connor, Susan McCraith and Michael Turner,  who have come to the end of their successful terms as trustees. 

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