Chinese natural wine drinkers (pic: WeChat)

Chinese natural wine drinkers (pic: WeChat)

In China’s wine market, the niche natural wine category is beckoning to a growing group of millennials and Gen-Z, and has defied what critics once dismissed as a “fad”.

In China’s wine market, the niche natural wine category is beckoning to a growing group of millennials and Gen-Z, and has defied what critics once dismissed as a “fad”.

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