Morris Cai

wine retail

In this candid profile, Jia Pei—a second-generation liquor retailer—shares her journey from launching a wine store in suburban Chengdu to building a retail chain amid China's shifting alcohol market. From the highs of booming wine sales to the hard lessons of expansion, Jia reflects on resilience, reinvention, and why she’s betting on wine, even as others retreat. Read More
Leon Liang left a secure corporate career to pursue his passion for wine, a journey that began with blind tasting championships and led to the creation of Sannianjian, a chain of curated wine shops that blend cultural insight with expert selection. Here's the story of Sannianjiang, a haven for China's tight-knit wine community. Read More