Guangzhou Bacchus Fazhuang, founded in 2016, has become mainland China’s largest importer of wines from the Hospices de Beaune. Its unlikely engine of growth: livestreaming on Douyin, Xiaohongshu, and WeChat video. Read More
Sotheby's has launched its first ever online auction of China's most famous spirit Moutai specially tailored for collectors in mainland China, leveraging the country's most popular social media platform - WeChat - to allow its 1.24 billion users to bid online. Read More
Kerry Wines, one of the leading wine companies in Greater China, has become the latest target of China’s quickened efforts to regulate online contents and ads that promote wine’s health properties. Read More
Research shows Chinese netizens no longer treat wine merely as a gift or panacea, but have developed a genuine interest towards wine, especially those of domestic production.
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9KaCha, known as "China's Vivino" has recently signed a deal with the country's mega social media app WeChat, which would allow it to provide wine search function for its 1.1 billion users. Read More
Here are the three influencers in China who are outselling wine merchants. Read More
China’s biggest social media platform, WeChat, now boasts more than 1.15 billion monthly active users for a country of 1.4 billion people. What does this mean for people eyeing social media marketing for wine sales in the populous country? Read More