Penfolds is poised to make a full return to mainland China, with first shipments expected to arrive next month following the lifting of punitive tariffs in late March. Read More
Penfolds
In a joint operation targeting wholesale markets of food and drinks, authorities in Hainan seized over 500 bottles of fake Penfolds. Read More
This year marks the 60th anniversary of adopting screw caps for wine bottles. Previously, Chinese wine drinkers shunned them in favor of cork. But has there now been a twist in perception? Read More
Following Beijing's decision to lift tariffs on Australian wine last week, Treasury Wine Estates has announced a price increase for its premium Penfolds range, set to take effect on July 1. Read More
China's Ministry of Commerce is hinting at a crucial decision on whether to lift tariffs on Australian wines, as Australian wine exporters wait with bated breath on the final green light to re-enter China market. Read More
Treasury Wine Estates, the Australian wine giant that owns Penfolds, says it’s “prepared and well placed” to resume shipping of its wines including Penfolds Bin and Icon series to the Chinese market once Beijing completes tariff review as soon as next month. Read More
As Chinese New Year approaches, the frequency of border crossings between tax-free Hong Kong and the mainland has increased, alongside a rise in illegal wine smuggling. Read More
More than a hundred of employees at Treasury Wine Estates staged a protest to demand better pay in response to costs of living crunch and China reopening hopes. Read More
Just a year after its launch, fake One by Penfolds has emerged on China's e-commerce platform. Read More
Australian wine giant Treasury Wine Estates is cautiously adjusting its global shipments of its popular brand Penfolds in anticipation of China's tariff removal. Read More