Australia's surge is a welcome news but one of the top 50 wine importers in China told us 2024 is the worst year he has ever encountered in his professional life. Our full analysis on H1 wine import data. Read More
Penfolds
A former employee of Penfolds' China distributor has been sentenced for orchestrating a theft of wine valued at over RMB 2.25 million. Read More
It's a worrying sign when the popular Penfolds is experiencing slow sales, but some merchants remain hopeful for upcoming festive season. Read More
Beijing has raised the purchasing limit for mainland tourists visiting Hong Kong and Macau to boost Hong Kong’s sluggish retail sales, but this has raised concerns about incentivizing larger-value, cross-border wine smuggling. Read More
Highlighting the extreme fragmentation of Chinese wine market, the General Manager of Penfolds in China, described the local market that as highly "atomized," indicating extreme fragmentation beyond typical market segmentation.
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Just two months after China lifted punitive tariffs on Australian wines, Australia has quickly regained its position as China’s second-largest wine exporter, sparking hopes that it may soon become the top exporter to China again. Read More
Chinese Premier Li Qiang made a historical visit to Australia's popular winery Penfolds, raising hope that Australian wine exports to China could soon bounce back to AU$1 billion before relations soured. Read More
What are the priorities and preferences of Chinese buyers today? Did Vinexpo Asia Hong Kong live up to its expectation? We find out here in the report. Read More
In a win for popular Australian wine brand Penfolds, the Xiamen Intermediate People’s Court in Fujian Province has ordered two trading companies to pay RMB 1 million (US$145,000) for infringing the trademark of Penfolds. Read More
Penfolds is poised to make a full return to mainland China, with first shipments expected to arrive next month following the lifting of punitive tariffs in late March. Read More