Penfolds, the flagship brand of Treasury Wine Estates, is launching a rare 2018 Superblend Imperial Duo as two NFTs on BlockBar, a New York-based luxury wine and spirits NFT platform for its first-ever NFT wine auction Read More
Penfolds
Speculations are running high inside China that Australia’s most known wine brand Penfolds is a step closer in launching its Chinese Penfolds, reportedly made by blending wines from the country's premier wine region Ningxia and South Australia. Read More
China’s eastern Jiangsu province has dismantled what the policed described as a “mega cross regional” fake wine production ring, seizing over 8,000 bottles of counterfeit Penfolds worth over RMB 10 million (US$1.6 million). Read More
Treasury Wine Estate (TWE), the parent company of popular Australian wine brand Penfolds, revealed its revenue in mainland China has plunged by more than 97% or about AU$76.2 million from July to December 2021 due to China’s crushing anti-dumping tariffs. Read More
Customs officers in Shenzhen Bay Port have seized RMB 1.5 million (US$ 236,637) worth of fine wines smuggled from tax-free Hong Kong to mainland China, mostly consisting of Australian wines. Read More
China’s regional court has convicted four men of counterfeiting Penfolds’ trademark, after uncovering more than 1,140 bottles of fake Penfolds and 500kg of unbottled bulk wines during a police operation last January. Read More
Secondary market activity for Australian wine experienced significant decline as a result of Chinese anti-dumping tariffs, as reported by Liv-Ex. Read More
East Meets West Fine Wines (EMW) has become the exclusive on-trade distributor of Ningxia's Xige Estate, which is likened to "China's Penfolds", expanding the wine merchant's Chinese wine portfolio that already includes Tiansai and Legacy Peak. Read More
Treasury Wine Estates has confirmed to Vino Joy News that it is bottling its popular Penfolds Max's in China and the range will be launched this month for Chinese New Year. Read More
The Australian wine giant Treasury Wine Estates (TWE)’s plan to make Chinese Penfolds to bypass China’s punitive tariffs on Australian wine was met with doubts and skepticism from Chinese analysts and industry insiders, in a recent article published by state-owned media. Read More