Two restaurant employees in Shanghai have been sentenced to jail after repeatedly swapping customers’ genuine bottles of Moutai with counterfeits, exposing a new vulnerability in a practice many diners once considered the safest way to avoid fake liquor. Read More
Kweichow Moutai
But unlike the 2012 “Eight-Point Regulation” that once gutted the sector, industry veterans say this round of restrictions is unlikely to leave lasting scars. Read More
The price of Feitian Moutai — long considered the “gold standard” of China’s alcohol market — is feeling the chills of China's cooling business environment, as its price drops to a four year low. Read More
Vats Liquor clearly pointed out a structural shift in China: corporate spending on alcohol is softening and individual consumers and online channels are stepping into the breach. Read More
For the first time in years, Kweichow Moutai, is slashing its production due to softening market demand. Read More
In the first two weeks of 2025, two former chairmen of Wuliangye and Moutai, two giants in the Baijiu industry, have come under investigation, signaling intensified scrutiny of China’s most profitable spirits companies. Read More
The new viral sensation that has got consumers in China jostling in long lines in the heat of the summer is a RMB 38 latte infused with the country's most famous liquor - Kweichow Moutai. Read More
Sotheby's has launched its first ever online auction of China's most famous spirit Moutai specially tailored for collectors in mainland China, leveraging the country's most popular social media platform - WeChat - to allow its 1.24 billion users to bid online. Read More
Rumors of a possible alcohol ban within Chinese Communist Party and government organizations have sent liquor giant Kweichow Moutai's stocks briefly tumbling, wiping out millions of stock value, just when the liquor company has overtaken Tencent as the country's most valuable firm. Read More
Château Loudenne, the Cru Bourgeois estate in Haut Médoc owned by China’s liquor giant Kweichow Moutai, has now been sold to a French wine group after it was dogged by lawsuits and bankruptcy. Read More