South Korea's millennials and Gen-Z's love for whisky and high balls has driven the country's whisky imports to record high, accordin to official data from the Korea Customs Service. Read More
Gen-Z
China’s millennials and Gen Z who wield “considerable purchasing power” are reshaping China’s multi-billion wine market, as they become the main drinking force behind expanding country’s overall wine market size and per capita consumption in the next five years. Read More