The top selling wine on Douyin, China’s TikTok, is a wine that you probably never heard about, and there’s a reason why. Read More
Chinese social media
While imported wines suffered a nosedive last year, popularity of Chinese wines particularly from China's premier wine region Ningxia enjoyed soaring growth online across the country's major e-commerce and social media platforms. Read More
Research shows Chinese netizens no longer treat wine merely as a gift or panacea, but have developed a genuine interest towards wine, especially those of domestic production.
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Here are the three influencers in China who are outselling wine merchants. Read More
China’s biggest social media platform, WeChat, now boasts more than 1.15 billion monthly active users for a country of 1.4 billion people. What does this mean for people eyeing social media marketing for wine sales in the populous country? Read More