Entries are now open for this year’s Wine Australia China Awards, set up to recognize individuals and companies that have made “outstanding contributions to promoting and raising the awareness of Australian wine” in its most valuable market China.
Although China now ranks as the world’s 7th biggest wine producer, and the second biggest holder of land under vine, its wines however failed to impress Eric Asimov, wine critic at The New York Times, calling the wines “derivative”.
China’s imported wine sector continues to slide with double digit drops in both volume and value in the first four months of the year while Australia overtakes France as the country’s No.1 wine supplier.
Constellation Brands, the American drinks giant, has signed a new distribution deal in mainland China for its Robert Mondavi Private Selection, a range of wines aged in bourbon barrels, injecting a dose of confidence in the embattled Chinese market.
Bulk wine, the two words that can send shudders down a wine connoisseur’s spine and spoil a Burgundian Vigneron’s appetite, is finding a new life in China, and growing at a speed that can marvel Bordelais even in a challenging climate like last year.