This marks the first time since 2021 that wine has overtaken spirits in total import value, reversing the trend that began when spirits eclipsed wine that same year. Read More
China
According to Chinese state media, in 2024 Bordeaux wine imported via Tmall Global accounted for nearly 20% of all Bordeaux wine exports to China. Read More
China’s listed wine producers reported sharply divergent performances in 2024, highlighting the industry’s uneven recovery and ongoing structural challenges. Read More
Vats Liquor clearly pointed out a structural shift in China: corporate spending on alcohol is softening and individual consumers and online channels are stepping into the breach. Read More
Western wine culture thrives on rules—what glass to use, what temperature to serve at, and of course, what food to pair with what wine. But Chinese cuisine never signed up for that playbook. Read More
Russian wine shipments to China surged dramatically at the start of 2025, driven by a newfound thirst for sparkling wine and a boost from Chinese social media influencers. Read More
In Asia, China and Japan remained among the world’s top 20 wine-consuming countries. However, China posted the steepest decline, with consumption dropping by 19%. Read More
More consumers are sidelining wine lists, and opting for BYOB and wine delivery to
"buy outside and drink inside." What can the industry do to recapture wine drinkers to grow on-trade wine sales? Read More
China’s next big wine opportunity may not be found in luxury hotels or fine dining restaurants, but in the scroll of a hungry, wine-curious consumer’s smartphone through instant retail. Read More
While most traditional wine brands focus on heritage, terroir, and winemaking philosophy, Penfolds in China has flipped the script. Read More