Morris Cai

China

The shift toward budget-friendly wine has fueled the success of low-cost options like Aldi’s offerings and Saizeriya’s house wines. As Chinese consumers trade down, some industry experts believe this trend could actually broaden wine’s appeal in the market, making it more accessible than ever. Could affordable bottles spark the next wave of wine culture in China? Find out how the market is evolving. Read More
The conglomerate is also an investor in Googut Spirits, a Chinese drinks company known for its vintage Baijiu and the owner of YesMyWine.com, which was once dubbed the “number one global wine e-commerce platform”  by Bordeaux École de Management.  Read More