Morris Cai

China

China’s leading wine importer ASC Fine Wines has launched a sweeping strategic overhaul, introducing a direct-to-consumer membership club, custom brand solutions, and a dedicated logistics partnership, as the company returns to the control of its founding St. Pierre family following a completed share transfer from Japan’s Suntory Group. Read More
In this candid profile, Jia Pei—a second-generation liquor retailer—shares her journey from launching a wine store in suburban Chengdu to building a retail chain amid China's shifting alcohol market. From the highs of booming wine sales to the hard lessons of expansion, Jia reflects on resilience, reinvention, and why she’s betting on wine, even as others retreat. Read More