No. 2 Changyu
Founded more than a century ago and listed on China’s main board, Changyu was long regarded as the country’s leading wine producer, with annual revenue once exceeding RMB 4 billion.
On JD Super, Changyu’s best-selling product is its entry-level Duomingli series, sold in six-bottle packs priced at RMB 128.25 (US$18.6). Cumulative sales have exceeded one million packs. Another Cabernet SKU has sold 900,000 bottles, while a sweet red wine priced below RMB 100 has reached 800,000 bottles in sales.
Several additional Changyu products have surpassed 100,000 bottles in cumulative sales, highlighting the brand’s enduring strength on e-commerce platforms.
No. 1 Penfolds
Penfolds is one of the most widely recognised imported wine brands in China and a rare example of a label that spans all consumer segments. Its portfolio ranges from ultra-premium wines such as Bin 707 and Grange, to mid- and high-end wines favoured for business dining, including Bin 389 and Bin 407, as well as highly popular entry-level offerings such as Koonunga Hill.
Unlike many competitors, Penfolds does not rely solely on its official flagship store. Its wines are distributed across numerous JD Supermarket stores, reflecting exceptionally high circulation within the platform’s ecosystem.
As a result, while no single Penfolds SKU has matched the million-bottle sales figures achieved by some domestic brands, the breadth of its distribution enables Penfolds to rank first by total transaction value across JD Supermarket in 2025.
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