Singles Day (pic: AP)

Headline figures appear strong, but beneath the month-long sales blitz, the real story of the drinks sector is more nuanced. Drawing on public data and platform releases, Vino Joy News reviews what this year’s Singles Day reveals about China’s alcohol business.

Headline figures appear strong, but beneath the month-long sales blitz, the real story of the drinks sector is more nuanced. Drawing on public data and platform releases, Vino Joy News reviews what this year’s Singles Day reveals about China’s alcohol business.

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