Hong Kong’s Leading Retailer Announces New Leadership Changes

Dairy Farm Internatinal Group (DFI), the operator of Hong Kong’s leading supermarket and retail chains including Wellcome and 7-Eleven convenience stores, has announced leadership changes aimed at reinforcing its strategic growth and digital transformation across Asia’s competitive retail and food service sectors.

Ella Chan has been appointed Group Chief Strategy Officer, effective April 1, 2025, while Wee Lee Loh, currently Group Chief Digital Officer, will assume an expanded role as Group Chief Digital and yuu Rewards Officer.

The leadership appointments come as DFI strengthens its omnichannel capabilities and continues to shape consumer trends across grocery retail, convenience, health & beauty, food service, and fine wine distribution in Hong Kong and beyond.

Chan, a seasoned strategist with more than 20 years of experience in global retail, will oversee Corporate Strategy, Mergers & Acquisitions, Investor Relations, and Customer Insights. She previously held senior roles at Walmart in the U.S., China, and Hong Kong, where she led major digital and operational transformations that drove double-digit sales growth.

Loh, who joined DFI in September 2023, will expand his responsibilities to oversee yuu Rewards, Retail Analytics, and Retail Media, further integrating digital insights with consumer engagement. His expertise in e-commerce and digital transformation will be key as DFI strengthens its loyalty ecosystem and data-driven retail strategies.

DFI’s Influence on Retail, Food & Wine in Asia

With a retail network spanning over 11,000 outlets across 13 Asian markets, DFI is one of Asia’s most dominant retail and food service players, shaping how millions of consumers shop, dine, and engage with brands every day.

• Grocery Retail – DFI owns and operates Wellcome, Hong Kong’s largest supermarket chain, along with Market Place by Jasons, Cold Storage, and Giant supermarkets in Southeast Asia.
• Convenience Stores – DFI manages 7-Eleven in Hong Kong, Macau, and Singapore, a key driver of on-the-go consumption trends across the region.
• Food & Wine – DFI’s high-end grocery brands, Oliver’s The Delicatessen and ThreeSixty, cater to Hong Kong’s growing demand for gourmet products and premium wines, positioning the Group as a key importer and distributor in Asia’s luxury food market.
• Restaurants & Catering – Through its 50% ownership of Maxim’s Group, DFI operates more than 2,000 restaurants in Asia, including franchises such as Starbucks, Shake Shack, Genki Sushi, and The Cheesecake Factory, making it a major force in casual dining and international food chains.