China has officially recognized the protection for two Bourgogne appelllations of Mâcon and Gevrey Chambertin Appellations d’Origine Contrôlée (AOCs), “the first step” in recgonizing all Bourgone appellations, says top Bourgogne wine bodies.
The decision was announced by China’s National Intellectual Property Administration (CNIPA), following Chinese president’s first Europe trip in five years to stablize relations with the EU amid trade disputes and Ukraine war.
The decision is the result of a long process that began in 2023 when Macron visited China last April and raised GI proection for wine appellations as part of the two countries’s broader exchanges and collaborations.
It should serve as a model for the subsequent registration of all the appellations in Bourgogne.
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“We can only be delighted. This registration is very good news for our AOCs and the progress made in terms of recognition of our rights. It is the fruit of exemplary cooperation between those involved in the Bourgogne wine industry (Confédération des Appellations et des Vignerons de Bourgogne, aka CAVB, and Bureau Interprofessionnel des Vins de Bourgogne, aka BIVB) and government departments (Institut National des Appellations d’Origine, aka INAO, Ministry of Agriculture, French Embassy in China),” commented together Thiébault Huber, President of the CAVB, and Laurent Delaunay, President of the BIVB.
“In our view, this is a first step, and these two appellations are models for a more general registration of all the Bourgogne appellations”.
There can be no doubt that this decision will give the leaders of the Bourgogne wine industry the weapons they need to better protect the rights of Bourgogne producers in China, says BIVB.
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