The region’s premier wine and spirits trade fair, ProWine Singapore 2024, concluded with record-breaking success, attracting 14,907 visitors, a remarkable 40% increase over the previous year, the orgainzer has announced.
Over four days, ProWine Singapore 2024 welcomed a diverse group of local and international visitors, with 65% from Singapore and 35% from abroad. Industry professionals, business owners, and enthusiasts explored the extensive offerings from over 200 global exhibitors. Seven national pavilions and country groups made a strong presence, including newcomers Germany and Ireland, as well as France and Spain, which was represented by three regions—Catalonia, Castile and Leon, and Utiel Requena.
Daryl Lim, Director of TWT Beverages, emphasized the show’s impact: “I come to ProWine Singapore every edition to find new suppliers for my wine and spirits business. This year, the variety of exhibitors exceeded my expectations, and I’ve already made valuable connections that will grow my business.”
The event served as a crucial networking hub for regional importers, distributors, and trade visitors. Attendees hailed from various countries, including Malaysia, Thailand, Vietnam, Indonesia, and the Philippines, reflecting the event’s regional importance.
The range of exhibitors and countries on the show floor underscores Singapore’s commitment to fostering diversity in the wine and spirits industry. Participants came from 27 nations, including Australia, Armenia, China, Italy, Kazakhstan, South Korea, Sweden, and Portugal.
Ressa Anggraini of Pt Pulau Rempah Indonesia, a spirits company, highlighted her company’s participation: “We attended ProWein in Düsseldorf and are thrilled to continue our journey at ProWine Singapore 2024.”
“Our goal is to put Indonesian spirits on the map, and we felt we achieved this from the excellent feedback we received at ProWine Singapore. We are actively seeking partners to expand our brand in the Asia-Pacific region, including Southeast Asia’s cocktail hub Singapore, and ProWine Singapore has proved to be a great platform to do just that,” she added.
Innovative ProWine Zero and ProSpirits
Beyond unveiling its diverse range of exhibitors, this year also included the inaugural ProWine Singapore Awards, as well as two new zones – ProWine Zero, presenting over 25 products of no and low-alcohol wines and spirits, and 16 exhibitors under the ProSpirits zone, which featured craft and artisanal spirits.
Rebecca Forwood, Director of Free Spirit, Singapore’s largest distributor of no-and-low alcohol wine and spirits, emphasised the growing demand for alcohol-free drinks: “We have been working in the alcohol-free sector for four years now, and ProWine Singapore has been instrumental in helping us reach a wider audience. We have seen a lot of interest, especially visitors from neighbouring Malaysia, Indonesia, and the Philippines. We look forward to participating in ProWine Singapore in the coming years.”
ProWine Singapore Awards 2024
Another highlight this year was the inaugural ProWine Singapore Awards 2024. The awards encompassed three foundational pillars— education and training, experience and engagement, and trade. Spanning nine distinct categories the Awards honoured innovation, expertise, and commitment within the global wine and spirits community.
The newly introduced ProWine Singapore Awards celebrated achievements across nine categories, with winners like The Beverage Clique Academy, Howard Chang Tse Hao, and 67 Pall Mall. The ‘Top 10 Wine and Spirits Importer’ award went to Makoto-Ya, whose Head of Marketing, Stephanie Ng, acknowledged the fair’s pivotal role in expanding the brand’s reach.
Winners included The Beverage Clique Academy for The Best Wine & Spirits Education Programme and Howard Chang Tse Hao for the Best Emerging Wine and Spirits Talent. 67 Pall Mall walked away with two awards including Best Wine & Spirits Establishment as well as Best in Glass – Wine & Spirits List. Future-forward sustainable bar FURA cinched the Best Emerging Wine & Spirits Establishment title. Meanwhile, ASAP & CO, a halal-Muslim steakhouse at Telok Ayer, won the Best No-Lo Beverage List.
Makoto-Ya, a leading importer, exporter, and wholesaler of Japanese food and beverage products, was among this year’s winners, securing a spot in the ‘Top 10 Wine and Spirits Importer’ award. Stephanie Ng, Head of Marketing and Business Development, expressed her gratitude: ‘We are deeply grateful to ProWine Singapore for this prestigious award. Over the past two years, we’ve worked tirelessly to establish ourselves in the industry, and this recognition validates our commitment to excellence. As the leading distributor of Japanese food and beverages, winning the ‘Top 10 Wine and Spirits Importer’ award is a testament to our capabilities and dedication. ProWine Singapore has provided us with an exceptional platform to showcase our offerings and expand our reach. This award not only acknowledges our strength but also highlights our ability to bring the essence of Japan to the rest of the region.”
In another Awards ceremony which also took place during the exhibition, ProWine Singapore in collaboration with the drinks business Asia recognised two drinks companies for their outstanding work in sustainability and their pioneering eco-conscious ways of doing business. ‘Celebration of Sustainability’ was awarded to exhibitors Bobal de San Juan from Spain and ClonaKilty Distillery from Ireland.
After this resounding success, the next edition of ProWine Singapore will return from April 21-24, 2026, at the Singapore Expo, promising to be another platform for industry excellence.
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