No 2. Chile
Chile rose as the second largest wine supplier to China with 19.63% market share, only second to France.
In 2021, Chile exported US$332 million worth of wine to China, up by 50.72% from the previous year. In terms of volume, it has shipped 127 million liters of wines to China, a year-on-year increase of 45.35%.
For a long time, Chilean wines were associated with cheap wines or good value options. But Chilean premium wines started to rise in the wine world in 2017, in which Chinese drinkers became the largest consumer market supporting its premiumisation trend.
Chile is also the biggest bulk wine supplier to China with 58.91% market share. In 2021, Its bulk wine export recorded a massive growth of 101.57% by value, totalling US$63 million. 60 million liters of Chilean bulk wine were exported to China, which is an increase of 62.04% compared to the previous year.
Reputed for its affordability, the average price of Chilean wine exported to China was US$2.61 per liter, a slight year-on-year increase of 3.7%.
Chile, same as New Zealand, enjoys zero tariffs on wine exports to China. With no surprise, the affordable wine price of Chilean wines became an attractive option to wine importers compared to Australian wines hit by heavy tariffs and the most costly New Zealand wine.
