2025 data show volumes down nearly 70% from 2019 as the market consolidates around fewer origins and lower expectations. Read More
Chinese wine market
Despite the overall drops, there are reasons to be cautiously optimistic. Australia's average export price surged over 83%, and New Zealand wines coninued its stunning rise. Read More
The surge in white wine consumption in China has not only benefited traditional white wine-producing countries such as New Zealand and Germany but has also prompted some brands long associated with red wine to pivot. Read More
China’s wine business is in the midst of a slow, grinding reshuffle. Profits are falling, cash is tight, and many companies are cutting back. Yet, in a market that has weathered years of turbulence, there are still players willing to take chances on what comes next. Read More
As US tariffs takes effect today, more EU producers are looking elsewhere to offset US loss. Can Asia be the answer? Read More
In this indepth interview with Dan Siebers, co-partner at Wajiu China,he reveals the highs and lows of the country's wine market—from its boom-and-bust cycles to the rise of hyper-fragmentation. With decades of experience, Siebers offers sharp insights into why wineries struggle, the cultural quirks driving volatility, and his unconventional advice of adopting "open marriage" strategy to thrive in Chinese wine market. Read More
Highlighting the extreme fragmentation of Chinese wine market, the General Manager of Penfolds in China, described the local market that as highly "atomized," indicating extreme fragmentation beyond typical market segmentation.
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China's surging demand for German Rieslings has fuelled its wine boom in the first three months of the year. Read More
As dry white wine gains popularity in China, local wineries are joining forces with the country's official drinks trade body to champion the category, targeting the nation's Gen-Z at top Chinese universities, signalling a strategic move to cultivate a distinct niche. Read More
The Government of South Australia has launched an export program worth AU$1.85 million aimed at supporting the local wine industry in its efforts to re-enter the Chinese market, which was previously importing AU$1.2 billion of Australian wine annually. Read More