Key personnel changes in China's wine market that included recent leadership change at ASC Fine Wines and Italian winery Avignonesi.


Italy’s biggest biodynamic winery Avignonesi has recently added a new addition to its commercial team, Bai Mingjie, who will be in charge of its export market in Greater China region, replacing Chen Xi.

Bai was born in Hulunbuir in Northern part of Inner Mongolia. After her studies in France and a few years of experience working in the Chinese wine market including one year in Hong Kong with Wine Invest, she now joins Avignonesi’s commercial team, charged with expanding its presence in the market.

Bai is fluent in French, English and Chinese, and is based in Shanghai.

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