A baijiu distributor in northern China says he was beaten and left hospitalised after confronting a state-owned liquor boss over an unpaid bill worth about US$110,000. Read More
Baijiu
VATS Liquor, China’s first A-share–listed liquor distributor, said it expects to post its first full-year loss as falling alcohol prices and inventory write-downs weigh on earnings. Read More
After rumors of layoffs and possible sale to a Chinese baijiu distiller, global spirits giant is reviewing a sale of Shui Jing Fang amid a global slowdown. Read More
Inside Xiaojiuwo’s playbook as 60% of sales shift online and scale becomes a survival test. Read More
Alcohol prices dropped 1.9% in 2025, official data show, as discounting becomes the norm, price wars intensify and distributors warn that “if you don’t cut prices, nothing moves.” Read More
Waimai Alcohol Delivery, Meituan’s on-demand alcohol arm, is on track to double its transaction value in 2025, highlighting both the momentum — and mounting strains — in China’s fiercely competitive instant retail race. Read More
Two restaurant employees in Shanghai have been sentenced to jail after repeatedly swapping customers’ genuine bottles of Moutai with counterfeits, exposing a new vulnerability in a practice many diners once considered the safest way to avoid fake liquor. Read More
China’s biggest listed liquor distributor, VATS Liquor, saw RMB 325 million (US$ 45 million) wiped off the value of its baijiu and wine inventories that pushed the company into the red. Read More
China’s most traditional spirit is going abroad — but not quite the way it seems. New trade data shows millions worth of baijiu are being exported, then re-imported back home. Hong Kong is snapping up top-shelf bottles, South Korea is awash with cheap liquor, and the industry’s “globalization” push might just be one giant loop. Read More
When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market. Read More