After rumors of layoffs and possible sale to a Chinese baijiu distiller, global spirits giant is reviewing a sale of Shui Jing Fang amid a global slowdown. Read More
Baijiu
Inside Xiaojiuwo’s playbook as 60% of sales shift online and scale becomes a survival test. Read More
Alcohol prices dropped 1.9% in 2025, official data show, as discounting becomes the norm, price wars intensify and distributors warn that “if you don’t cut prices, nothing moves.” Read More
Waimai Alcohol Delivery, Meituan’s on-demand alcohol arm, is on track to double its transaction value in 2025, highlighting both the momentum — and mounting strains — in China’s fiercely competitive instant retail race. Read More
Two restaurant employees in Shanghai have been sentenced to jail after repeatedly swapping customers’ genuine bottles of Moutai with counterfeits, exposing a new vulnerability in a practice many diners once considered the safest way to avoid fake liquor. Read More
China’s biggest listed liquor distributor, VATS Liquor, saw RMB 325 million (US$ 45 million) wiped off the value of its baijiu and wine inventories that pushed the company into the red. Read More
China’s most traditional spirit is going abroad — but not quite the way it seems. New trade data shows millions worth of baijiu are being exported, then re-imported back home. Hong Kong is snapping up top-shelf bottles, South Korea is awash with cheap liquor, and the industry’s “globalization” push might just be one giant loop. Read More
When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market. Read More
From baijiu to imported wine, once bulletproof brands are losing their shine. Data from the National Bureau of Statistics show alcohol prices have been falling for months, weighed down by weak consumer demand and distress sales. Read More
When Australia’s most famous wine label meets one of China’s biggest baijiu distillers, the result is not just a limited-edition bottle but a glimpse into the uneasy realities of doing business amid declining sales. Read More